Food machinery SMEs have been essential constitutional actors in Thailand’s food industry. Their participation in food innovation is considerably recognized. However, their innovation logics and practices remain poorly...
Children differ greatly in what they know and are ready to learn when they enter school. However, when their individual needs are assessed and addressed, even very young children can learn and can greatly surpass grade-level...
With the rapid growth of mobile phone usage, mobile services have influenced many industries including banking. Mobile banking has become a popular service as it offers a convenient channel for customers to perform banking...
Audit plays an important role in maintaining and issuing high-quality financial statements. This article investigates the factors that can affect auditor choice in developing countries. The authors utilize STATA to test Binary...
In the digital age, the information on social media, such as Facebook, Twitter, and Instagram, is increasing rapidly. Therefore, it has led to studies and researches on social media analytics to extract useful models or...
This study investigates the possibility of premature deindustrialization risk in Thailand, where the pressure of globalization and uneven industrial policies remain. This study adopts the latecomer index to materialize premature...
Business intelligence (BI) has become a popular among management executives of different industries. Many publications have mentioned Big Data and how to use data intelligently. However, little is known about how to...
Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are...
Consumer journey analysis led to efficient marketing implementation. A journey represents a path of steps and interaction between consumer and service units at each touchpoint. Dissatisfaction in the touchpoint, causes a...
Medical tourism, especially cosmetic surgery in South Korea, is popular amongst Thai youths. Like their counterparts around the world, they rely on web resources—in particular, online health discussion forums typically offering...
Employee theft has becoming a serious and challenging issue for all businesses, especially to hotel organizations where employees have easy access to cash, amenities, and other inventories and items. This research is based on...
This study was conducted to investigate the relationship between corporate social responsibility and customers’ loyalty. The study first reviewed previous research and developed hypotheses related to the research survey data...
Traditional research and literature reveal that organizations may acquire a competitive advantage and improve performance by enhancing their capabilities. However, none of them strongly emphasizes dynamic capabilities, and small...
This paper explores the ideas, and cases based on research that emanate from the application of the contingency theory, resource-based views theory, and the institutional theory to cope with an abruptly changing paradigm. The...
Most modern relational database systems use triggers to implement automatic tasks in response to specific events happening inside or outside a system. A database trigger is a human readable block code without any formal...
This research aimed to examine the customer behavior in online shopping by measuring product characteristics, information sources, perceived risk, electronic word-of-mouth, suspicion, and purchase decision with the moderation...
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main...
Corrugated paper industry is an indispensable industry and it has been developed for more than fifty years. Hence, it is important for a firm to find its core competence, study effective business strategies, and form a long-term...
This study aims at exploring the effects of customer’s personal factors and characteristics of brand community on customers’ behaviors in virtual brand community. The data were collected from customers of virtual brand...
Resource depletion and environmental degradation are moving society toward a hierarchical model of environmental concerns and green purchase intention. Companies and individuals have not only been awakened to these issues but...
Sepsis is a major cause of neonatal mortality and children born in low- and middle-income countries (LMICs) are at greater risk of severe neonatal infections than those in higher-income countries. Despite this disparity, there...