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Results: 22
The Thai SME Open Innovation Food-Machinery Flexibility Model
Food machinery SMEs have been essential constitutional actors in Thailand’s food industry. Their participation in food innovation is considerably recognized. However, their innovation logics and practices remain poorly...
Published by: IGI Global
Personalized Mastery-Based Learning Ecosystem
Children differ greatly in what they know and are ready to learn when they enter school. However, when their individual needs are assessed and addressed, even very young children can learn and can greatly surpass grade-level...
Published by: IGI Global
A Comparative Study of Trust in Mobile Banking
With the rapid growth of mobile phone usage, mobile services have influenced many industries including banking. Mobile banking has become a popular service as it offers a convenient channel for customers to perform banking...
Published by: IGI Global
Determinants of Auditor Choice in Non-Financial Listed Firms on the Vietnamese Stock Market
Phung Thu, Thai Khanh
Aug 01, 2022
Audit plays an important role in maintaining and issuing high-quality financial statements. This article investigates the factors that can affect auditor choice in developing countries. The authors utilize STATA to test Binary...
Published by: IGI Global
A Survey of Automatic Text Classification Based on Thai Social Media Data
In the digital age, the information on social media, such as Facebook, Twitter, and Instagram, is increasing rapidly. Therefore, it has led to studies and researches on social media analytics to extract useful models or...
Published by: IGI Global
Premature Deindustrialization Risk in Thailand
This study investigates the possibility of premature deindustrialization risk in Thailand, where the pressure of globalization and uneven industrial policies remain. This study adopts the latecomer index to materialize premature...
Published by: IGI Global
Critical Success Factors of Business Intelligence Implementation in Thai Hospitals
Business intelligence (BI) has become a popular among management executives of different industries. Many publications have mentioned Big Data and how to use data intelligently. However, little is known about how to...
Published by: IGI Global
Using Customer Review Systems to Support Purchase Decisions
Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are...
Published by: IGI Global
Facial Skincare Journey
Consumer journey analysis led to efficient marketing implementation. A journey represents a path of steps and interaction between consumer and service units at each touchpoint. Dissatisfaction in the touchpoint, causes a...
Published by: IGI Global
Medical Tourism for Cosmetic Procedures
Medical tourism, especially cosmetic surgery in South Korea, is popular amongst Thai youths. Like their counterparts around the world, they rely on web resources—in particular, online health discussion forums typically offering...
Published by: IGI Global
Employee Theft Behavior
Employee theft has becoming a serious and challenging issue for all businesses, especially to hotel organizations where employees have easy access to cash, amenities, and other inventories and items. This research is based on...
Published by: IGI Global
The Relationship Between Corporate Social Responsibility and Customer Loyalty
This study was conducted to investigate the relationship between corporate social responsibility and customers’ loyalty. The study first reviewed previous research and developed hypotheses related to the research survey data...
Published by: IGI Global
The Impact of Dynamic Capabilities on the Performance of Thai Small and Medium Enterprises
Kulachet Mongkol
Jan 01, 2022
Traditional research and literature reveal that organizations may acquire a competitive advantage and improve performance by enhancing their capabilities. However, none of them strongly emphasizes dynamic capabilities, and small...
Published by: IGI Global
Coping With the Changes That Challenge Business and Education Sectors in Thailand 4.0
This paper explores the ideas, and cases based on research that emanate from the application of the contingency theory, resource-based views theory, and the institutional theory to cope with an abruptly changing paradigm. The...
Published by: IGI Global
Formal Analysis of Database Trigger Systems Using Event-B
Most modern relational database systems use triggers to implement automatic tasks in response to specific events happening inside or outside a system. A database trigger is a human readable block code without any formal...
Published by: IGI Global
How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision
This research aimed to examine the customer behavior in online shopping by measuring product characteristics, information sources, perceived risk, electronic word-of-mouth, suspicion, and purchase decision with the moderation...
Published by: IGI Global
A Co-Word and Co-Citation Analysis of Digital Marketing Research
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main...
Published by: IGI Global
A Quality Function Deployment Approach Through Management and Technology Development
Corrugated paper industry is an indispensable industry and it has been developed for more than fifty years. Hence, it is important for a firm to find its core competence, study effective business strategies, and form a long-term...
Published by: IGI Global
Towards an Insight Into Customer Behavior in Virtual Brand Communities
This study aims at exploring the effects of customer’s personal factors and characteristics of brand community on customers’ behaviors in virtual brand community. The data were collected from customers of virtual brand...
Published by: IGI Global
The Influence of Personality Traits on Intention to Purchase Green Products
Resource depletion and environmental degradation are moving society toward a hierarchical model of environmental concerns and green purchase intention. Companies and individuals have not only been awakened to these issues but...
Published by: IGI Global